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Privacy policy

Last updated: September 27, 2026

This Privacy Policy explains how GENTCREATE ("we", "us") collects, uses and protects personal information when you visit gentcreate.com or buy from us. GENTCREATE is operated by 2BCREATED LTD, registered in England & Wales, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

Information we collect

  • Information you give us: your name, email address, phone number, billing and shipping address, order details, messages you send to our support team, and preferences you share in our sign-up forms, such as the products you are interested in.
  • Payment information: payments are processed by our payment providers. We do not store full card numbers.
  • Information collected automatically: device and browser details, IP address, pages viewed, items added to the cart and similar activity, collected through cookies, pixels and similar technologies.

How we use your information

  • To process, ship and support your orders, including returns.
  • To send order updates and answer your questions.
  • To send marketing emails and text messages if you have agreed to receive them.
  • To understand how our site is used, improve it and measure our advertising.
  • To prevent fraud and meet our legal and tax obligations.

We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.

Where the GDPR or UK GDPR applies, we rely on these legal bases: performing our contract with you, your consent (for marketing and non-essential cookies), our legitimate interest in running and improving our store, and compliance with legal obligations.

We do not sell your personal information

We do not sell your personal information to anyone. We share it only with service providers that help us run the store, and only for the purposes above:

  • Shopify, which hosts our store and checkout (Shopify Privacy Policy).
  • Payment providers, shipping carriers and fulfillment partners.
  • Klaviyo, which sends our emails and text messages.
  • Analytics and advertising partners, such as Google, Meta, TikTok, Pinterest and Microsoft, through cookies and pixels on our site.

We may also disclose information when the law requires it or to protect our rights.

Text messages (SMS)

If you sign up for text messages, we collect your mobile phone number and a record of your consent. We use it to send recurring automated marketing texts, such as new products, restocks, offers and cart reminders, and messages about your orders. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help.

We do not sell, rent or share your mobile phone number or text message consent with third parties or affiliates for their marketing or promotional purposes. It is shared only with our messaging provider and wireless carriers to deliver our messages. See our Mobile Terms of Service.

Email

You can unsubscribe from marketing emails at any time with the link at the bottom of every email. We will still send you messages about your orders.

Cookies

We use cookies that are needed for the cart, checkout and your account, and, where permitted, cookies for analytics and advertising. You can control cookies in your browser settings and, where it is shown, in our cookie banner. Blocking some cookies may affect how the site works.

How long we keep information

We keep order information for as long as needed to fulfill your order and to meet accounting, tax and legal requirements. We keep marketing information until you unsubscribe or ask us to delete it.

Your rights

Depending on where you live, including the UK, the EU and US states such as California, you may have the right to access, correct or delete your personal information, to receive a copy of it, to object to or restrict certain processing, to opt out of targeted advertising, and to withdraw your consent at any time. To make a request, email info@gentcreate.com. We will not treat you differently for exercising your rights.

Some US state laws treat advertising cookies as "sharing" personal information. You can opt out by declining non-essential cookies, adjusting your browser settings, or emailing us.

You can also contact your local data protection authority. In the UK, this is the Information Commissioner's Office (ico.org.uk).

International transfers

Our service providers may process your information outside your country, including in the United States and Canada. Where required, these transfers are protected by appropriate safeguards, such as standard contractual clauses.

Children

Our store is not intended for children under 16, and we do not knowingly collect their personal information.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.

Contact

For privacy questions or requests, email info@gentcreate.com or write to 2BCREATED LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.