For partners

GENTCREATE Creator Guidelines

How to film, describe and disclose GENTCREATE's handmade calfskin iPhone cases and leather pieces. For affiliates, gifted creators, UGC creators and brand ambassadors, and for anyone posting about a piece they own.

The short version: show the leather in good light, describe it accurately and disclose every partnership. If something isn't covered here, email affiliate@gentcreate.com before you post.

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Two hands hold a navy crocodile-embossed GENTCREATE passport holder over a cream suit

The look

How to film GENTCREATE pieces

Examples from our own product images and photography.

Light
Window light
Window light or soft daylight. No colored lights or tinting filters, so the leather shows its true color.
Background
Plain surfaces
Stone, linen, wood or paper. Let the piece be the subject.
Hands
A steady grip
Clean hands and slow, steady movements. Keep the piece in the frame.
Timing
The first two seconds
Show the piece in the first two seconds.
Close-ups
Hold it a beat longer
The grain, the edges and the gold letters need time. Hold close-ups longer than feels natural.
Gaze
Eyes on the piece
When the piece is in the shot with you, look at it, not at the lens.
The iPhone
The right model
Show a case on the iPhone model it was made for, and name the model correctly.
The camera
The camera edge
Don't crop or cover the edge around the camera. It's part of the design.

Our product film: a slow pass across the grain, then the open wallet

Five shots

Five shots that work

If you film nothing else, film these.

The click-in: the case going onto the phone.
The grain: a slow close-up across the leather.
The initials: gold letters turned to the light.
The unboxing: mailer, the GENTCREATE box, lid, gold band, the lift.
Into the pocket: the piece going where it lives.

Words

What to say, and what not to say

Accurate words protect you and your audience. These are the ones we use.

What to say, and what not to say
Topic	Say	Don't say
Leather	calfskin (real leather), handmade	“genuine leather” (a trade grade name, not ours), Italian leather, exotic leather, a country of origin
Patterns	crocodile-embossed, lizard-embossed: the pattern is pressed into calfskin	crocodile leather, lizard skin, exotic skin
Lining (cases)	Alcantara lining	suede, velvet. For other pieces, use the lining named on the product page.
Charging (iPhone 18 cases)	charges wirelessly through the back	MagSafe or magnetic, unless the product page says so
Initials	hot-stamped in gold, up to five letters or numbers	engraved, embroidered
Protection	a raised edge around the camera	military-grade, indestructible, drop-proof, survives any drop, prevents damage
Price	the price on the product page that day, that initials cost extra, and that your code doesn't combine with other offers	a remembered or old price, or any discount other than your own code
Packaging	it ships in the GENTCREATE box	gift wrap included, gift packaging included (gift packaging is a paid add-on)
Delivery and returns	point people to our shipping and returns pages	delivery dates, “free returns”, “money-back guarantee”
Comparisons	what you see and feel	best, #1, or jokes at another brand's expense
Style words	your own words for the grain, the color and the stitching	vintage, old money, dapper, eco-friendly, sustainable, cruelty-free
The name	GENTCREATE in capitals, @gentcreate, #gentcreate	Gentcreate, Gent Create

Disclosure

How to disclose a gifted piece, a fee or a commission

In the United States the FTC requires a clear disclosure whenever a brand gives you something: a free piece, a fee or a commission. Other countries have similar rules; follow the ones where you live.

Disclose in the post itself, every time, where people see it without clicking: in the caption, and in the video or on the image.
In a video, say it out loud as well as writing it.
Use the platform's paid-partnership label when there is one.
Use plain words: #ad, “Gifted by @gentcreate”, or “I earn a commission if you buy through my link”.
On a blog, in a newsletter or on a pin, put the disclosure next to the link and before it, not only in a footer or an about page.
If you review a piece on our site or anywhere else, say in the review that you're a GENTCREATE partner or that the piece was a gift.
Disclose in the same language as your post.
Disclose a gifted piece even if you weren't paid.

Rules

Name, tags and program rules

Name
The name and tags
Write GENTCREATE in capitals. Tag @gentcreate and use #gentcreate. Don't change, recolor or redraw the logo.
Program
Program rules
Disclose every partnership. Share your code only on your own channels, never on coupon or deal sites. Don't bid on GENTCREATE or gentcreate.com in search ads, and don't use GENTCREATE in your handle, page name or ad account.
Frame
Keep out of the frame
Apple logos or Apple packaging as props, cars or watches as status symbols, and sexualized framing.
Reposts
Reposts and usage
We ask before we repost your content, credit you and keep your disclosure. Paid use, such as ads, needs your written agreement first, with its terms and fee. You keep the copyright unless a written agreement says otherwise. Use music you're licensed to use, and make sure anyone else in the shot has agreed to appear.

Posting

Questions about the guidelines

Do I have to show my face?

No. Hands and the piece are enough.

How do I disclose a gifted product or a commission?

In the United States the FTC treats a free piece, a fee or a commission as a connection you have to disclose clearly, in the post itself, every time. Use the platform's paid-partnership label and plain words: #ad, “Gifted by @gentcreate” for a gift, or “I earn a commission from @gentcreate” for an affiliate link. Other countries have similar rules; follow the ones where you live.

Do you approve posts before they go live?

No. Your posts are yours. We do read partner posts, and we'll ask you to fix a missing disclosure or an inaccurate fact. If you're unsure about a claim or a word, ask affiliate@gentcreate.com before you post. Paid UGC briefs are different: notes on a first cut are part of the brief.